Advertising Terms

BioSkepsis makes four advertising slots available inside each research run, and each of the four goes to a different advertiser. You hold one of them, so a researcher sees at most four advertisers in a run.

Where your advertisement appears. Advertising runs inside the BioSkepsis app, not on the bioskepsis.ai website. A researcher asks a question in the app and a research run starts.

• Slots 1 and 2 appear while the run is still working — that is, while the tool is deep-searching the literature to build the answer. A run takes roughly 20 to 30 minutes, and we rotate the advertisements throughout it: slot 1 shows first, then slot 2, each held on screen for not less than 30 seconds at a time before the rotation moves on. Over a full run a researcher therefore sees your advertisement repeatedly while they wait.
• Slots 3 and 4 appear after the answer has been delivered, beside the answer — slot 3 first, then slot 4, each held for not less than 60 seconds.

Your advertisement is shown once in every research run, and never more than four times to the same researcher in any seven days. It occupies no more than 30% of visible screen height and never covers the BioSkepsis content.

Who advertises. Independent consultants, contract research organisations, statistical and regulatory consultancies, scientific writing services, core facilities, publishers, instrument and reagent suppliers, and individual researchers promoting their own papers, services or work — subject to section 3.

We accept a booking only where what you are advertising is genuinely relevant to our audience — researchers, clinicians, students and organisations working in life sciences and biomedicine — and compatible with our editorial position that scientific claims should be evidence-based, verifiable and honestly represented.

We assess relevance ourselves and our assessment is final. We may decline for reputational reasons even where the relevance test is met, and we are not obliged to give reasons.

Slot availability. We hold no more than four advertisers at a time, so a slot is free only when an existing advertiser leaves. Being accepted does not put you on air; it puts you in line for the next free slot.

Verification. Where you advertise a professional service, we may ask for, and you must provide: evidence of your legal entity and registration; evidence of any qualification, registration, membership, accreditation or certification you want to display; evidence of professional indemnity insurance where it is relevant to the service; and references or examples of prior work.

Tell us promptly if anything you have given us stops being accurate — particularly if a qualification, registration, accreditation or insurance lapses or is withdrawn. We can suspend or remove your advertisement immediately in that case.

A slot is personal to you. You may not resell, share or transfer it, or use it to advertise a third party, a parent or subsidiary, or a different brand, without our written consent.

Your own permissions are your own responsibility. Whether your regulator, professional body, employer, institution, insurer or any other agreement allows you to advertise, to use the wording you have chosen, or to accept work through a paid advertisement, is for you to check before you sign — not for us. By signing you confirm you are free to do so. We are not responsible for, and accept no liability for, any conflict, breach, dispute, disciplinary matter or loss arising between you and your regulator, professional body, employer, institution, insurer, client or any other third party as a result of your advertising with us. If anything of that kind is in play, tell us before you sign, and tell us if it changes while your advertisement is running.

Neither of us is exclusive to the other. Nothing here stops you advertising anywhere else. Equally, we may grant the other three slots to any advertiser we choose, including one that competes with you, and we may run our own campaigns and promote BioSkepsis directly.

We will not accept, and will remove, advertising for:

• medicines, medical devices and in-vitro diagnostics marketed to consumers, where it would breach Directive 2001/83/EC, Regulation (EU) 2017/745 or 2017/746, or an equivalent national restriction;
• supplements, nutraceuticals, cosmetics or wellness products carrying health, therapeutic, preventative or curative claims not authorised under Regulation (EC) No 1924/2006 or the equivalent regime in the target market;
• unproven, experimental or “alternative” treatments offered to patients, stem-cell tourism, unregulated clinical services, or anything discouraging evidence-based medical care;
• predatory journals, paper mills, ghost-authorship, citation-selling, guaranteed-publication services, impact-factor manipulation, or authorship for payment;
• services offering unauthorised access to paywalled scientific literature, or circumvention of publisher access controls;
• tobacco, nicotine and vaping; alcohol marketed to consumers; gambling; adult content; weapons; cryptocurrency, token offerings or speculative financial products;
• multi-level marketing, “business opportunity”, get-rich-quick and lead-generation schemes;
• political advertising of any kind — party-political, campaign, election or referendum material, candidate or party promotion, and issue advocacy intended to influence a vote or a legislative outcome. We do not run it in any market, and Regulation (EU) 2024/900 on the transparency and targeting of political advertising is not a route to placing it with us;
• products or services that compete with BioSkepsis — AI research assistants, literature-search, evidence-synthesis, systematic-review or reference-management tools aimed at a research audience. We will decline or remove a booking on discovering that it is for a competing product, including where that only becomes apparent from the landing page;
• clinical trial recruitment, unless you give us the ethics committee or IRB approval reference and the advertisement complies with national rules on trial advertising; and
• anything unlawful, deceptive, defamatory, discriminatory or infringing.

Claims about us

Your advertisement and your landing page must not state or imply that you are endorsed by, certified by, vetted by, affiliated with or partnered with BioSkepsis beyond the advertising relationship, that we recommend your services, or that we have verified your results. You may say factually that you are “advertising on BioSkepsis”, and no more. Do not use our name or logo in your own marketing outside the advertisement without our written consent.

Claims generally

Everything in your advertisement and on your landing page must be accurate, substantiated and evidenced on request. Comparative claims must comply with Directive 2006/114/EC. Testimonials must be genuine, verifiable and attributable to a real client who gave the statement. Statistics, success rates and outcome claims must be supported by evidence you can produce within 5 business days of our request — and we may suspend the advertisement until you do.

Keeping current is your responsibility. Where your advertisement or landing page says anything about BioSkepsis, check bioskepsis.ai before you submit it, and again whenever you change it, so that what you say is true of BioSkepsis as it stands. The product, its features and its pricing change. We will tell you about material changes where we reasonably can, but we do not undertake to notify you before every change.

Any false or fabricated claim is a breach of these Terms. We may require immediate correction, suspend the advertisement under section 8, or remove it.

You may change your advertisement once in every calendar month at no extra charge. Further changes within the same month are charged at the rate stated in your agreement.

We keep full editorial control over our own platform. We may refuse to publish, or remove, material that is unlawful, misleading, infringing of a third party’s rights, or that we reasonably consider damaging to the standing of BioSkepsis among researchers. We will tell you in writing and give you 5 business days to supply replacement material. We may also change the layout of BioSkepsis, provided we continue to display your advertisement in accordance with the slot specification.

Your material must not mimic our interface, navigation or notifications; use fake buttons, cursors, system dialogs, alerts or countdowns; auto-play audio; expand, float or overlay without user action; or be designed to be mistaken for BioSkepsis content or a BioSkepsis feature.

Everything paid is labelled. We mark advertising slots clearly, in line with Article 26 of the Digital Services Act and consumer protection law. You may not ask us to remove, shrink or obscure that label. Any additional labelling your own regulator requires is your responsibility.

Language and subtitles. Material may be in any language. Where it is not in English, supply an English version of the text on request, and where it carries a voice-over or spoken presentation in another language it must also carry English subtitles — so that it stays accessible to the whole of our audience and so that we can review what is being said.

Rights. You warrant that you own, or hold a valid licence to use, all intellectual property in the material you supply, including any logo, image, text and trade mark. You grant us a non-exclusive, royalty-free licence to reproduce and display it on BioSkepsis for the duration of your booking. All intellectual property in BioSkepsis itself remains ours.

The rate is €0.50 for each researcher reached, exclusive of VAT. You choose how many researchers you want to reach in a month (your prepaid reach) and pay for that number in advance. Ask us for the current rate card.

The shortest booking we accept is three months. After that initial three-month period the booking continues from calendar month to calendar month until either of us ends it under section 9.

Changing your monthly reach. You may change your prepaid reach for a future month by telling us in writing not less than 10 business days before that month begins. We may refuse a figure that exceeds the number of researchers we reasonably expect to reach that month, and we will tell you the highest figure we can accept.

Invoicing. We issue an invoice before the start of each calendar month, calculated as the rate multiplied by your prepaid reach for that month. You pay in full and in cleared funds within 14 days of the invoice date, and in any event before the first day of the month the invoice covers, by bank transfer to the account on the invoice. Your agreement states the payment period that applies to you if it differs.

VAT. All prices exclude VAT, which is added where we are required by law to charge it. If you are VAT-registered in an EU member state other than Cyprus, give us your number.

Late payment. We may charge interest on an overdue amount at the statutory rate in the Republic of Cyprus from the due date until payment is received, and we may suspend your advertisement until payment is received.

You pay only for the researchers we actually reach. This is the core of how the product works, so it is worth stating plainly:

1. You choose a monthly reach and pay €0.50 for each of those researchers before the month starts.
2. We run your advertisement until the number of researchers you paid for has been reached. Once it has, we may stop displaying it for the rest of that month.
3. When the month finishes we count the researchers actually reached and report the figure to you.
4. If we reached fewer than you paid for, we credit the difference at €0.50 each.

How the credit works. Within 10 business days of each month end we calculate the reach delivered and tell you in writing. Where it falls short of your prepaid reach, the credit is applied in reduction of your next invoice. On termination or expiry, we pay you any unapplied credit in cash within 30 days of the final invoice. Where we reach the number you paid for, or more, nothing further is payable by you and no credit is due.

Monthly report. Within 10 business days of each month end we send you a report stating the advertisement views delivered in your slot, the clicks recorded, and the reach delivered.

Measurement. Every figure in a report, and every figure used to calculate what you pay, is measured by us from BioSkepsis platform analytics. If you dispute a figure, tell us in writing within 15 business days of receiving the report and we will discuss it in good faith. A figure not disputed within that period is treated as accepted.

What we do not promise. We give no warranty and make no representation as to the number of views, clicks, enquiries, leads, sales or any other commercial outcome you may obtain. The guarantee we do give is the one above: the reach you paid for, or the money back as credit.

We are independent controllers. Neither of us is the other’s processor, and we do not act as joint controllers.

No advertiser-side tracking. We do not place third-party advertising tracking technology on BioSkepsis, and we do not permit advertisers to place tags, pixels, fingerprinting scripts, retargeting code or cookies. We measure everything ourselves.

No profiling. We do not target advertising using personal data, and we never use special categories of data — including any inference about health — for advertising. Slots are shown in the run, not aimed at an individual.

We do not sell, share or transfer BioSkepsis user personal data to you. Your monthly report contains aggregated counts and totals only, and no personal data relating to any user. If a researcher chooses to contact you, that is a direct communication and you are the controller of the resulting data, on your own lawful basis and privacy notice.

We process your business-contact and billing data to run the booking, invoice you, and meet accounting, tax and advertising-transparency obligations, on the bases of contract, legal obligation and legitimate interests. Where transparency obligations apply, we may retain and publish information about paid advertising, including your identity, the material and the period displayed.

Each of us complies with Regulation (EU) 2016/679 and Cypriot data protection law. Either of us tells the other within 48 hours of becoming aware of a personal data breach affecting booking data.

We may suspend or remove your advertisement immediately and without notice where it breaches section 3 or section 4; where a claim is unsubstantiated after request; where the landing page goes down, redirects elsewhere, serves malware, or changes materially from what was approved; where we receive a credible complaint, regulatory contact, notice-and-action report or third-party rights claim; where a qualification or insurance behind a professional advertisement lapses; or where continued display would in our reasonable opinion expose us to legal, regulatory or reputational risk.

Where the problem can be fixed and does not need immediate action, we will give you 5 days from written notice to correct it before removing the advertisement.

Where removal is down to your breach, no credit or refund is due. Where it is not — including a removal in the exercise of our editorial control — the shortfall credit in section 6 applies in the normal way.

Your booking runs for an initial period of three calendar months from the start date, then continues month to month.

Either of us may end it on not less than 30 days’ written notice, taking effect at the end of a calendar month. Notice may not take effect before the end of the initial three-month period.

Either of us may end it immediately, in writing, if the other commits a material breach and, where the breach can be remedied, fails to remedy it within 15 business days of being asked to in writing — or if the other becomes insolvent, enters liquidation, has a receiver or administrator appointed, or ceases to carry on business.

On termination or expiry we remove your advertisement, you pay every invoice outstanding at that date, and we pay you any unapplied credit under section 6.

Confidentiality. Neither of us discloses the other’s confidential information to any third party, except where required by law or a regulator, or with written consent. The reach figures, the platform analytics figures and the monthly reports are our confidential information. This continues for three years after the booking ends.

Your warranties. You have authority to contract; your information is true; you own or are licensed to use everything in your material and on your landing page; both comply with all applicable advertising, consumer protection, healthcare-advertising, professional, data protection and accessibility law in every market where the advertisement is visible; and every claim is substantiated.

Your indemnity. You indemnify us against any loss, damage, cost and expense we suffer arising from a third-party claim that your material infringes that third party’s rights or breaches applicable advertising law.

Our warranty. We perform our obligations with reasonable care and skill. Except as expressly stated here, all warranties, conditions and terms implied by statute or common law are excluded to the fullest extent permitted by law.

Limits. Neither of us is liable to the other for indirect loss, consequential loss, or loss of profit, revenue, business, contract or goodwill, however arising. Our total aggregate liability to you under or in connection with your booking is limited to the total charges you have paid us in the twelve calendar months immediately preceding the date the claim arose. Nothing limits either party’s liability for fraud or fraudulent misrepresentation, for death or personal injury caused by negligence, or for anything that cannot lawfully be limited.

Changes. We may amend these Terms. Changes apply to new bookings immediately and to a booking already running at the start of the next monthly period, on at least 30 days’ notice. If you do not accept a change affecting a booking already running, you may end it from the date the change takes effect and we will refund the unused portion of any prepaid month.

Governing law. These Terms and any dispute arising out of them are governed by the law of the Republic of Cyprus, save that if you contract as a consumer you keep the mandatory protections of your home country’s law. The courts of the Republic of Cyprus have exclusive jurisdiction, save that a consumer keeps the right to sue where they live under Regulation (EU) No 1215/2012.

Your own advertising is separately subject to the law of the country you are in and of the countries your advertisement is visible in — including advertising, consumer protection, healthcare-advertising and professional-conduct rules — and to the rules of any regulator or professional body you answer to. Cyprus law governing this agreement does not displace any of that, and nothing here is advice on what those rules require of you. Where any of them conflicts with something in these Terms, tell us — do not simply breach either.

Precedence: the signed Advertising Services Agreement and its schedules, then these Terms, then the BioSkepsis Terms of Service.

No agency. Nothing here creates a partnership, joint venture, agency or employment relationship.